







We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as being sustainably made.
Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
Package Dimensions : 15.16 x 9.8 x 7.36 inches; 4.8 Pounds
Item model number : US3NS1
Date First Available : June 30, 2023
Manufacturer : mypura.com Limited
ASIN : B0C5Y5HMXM
Best Sellers Rank: #67 in Baby (See Top 100 in Baby) #15 in Disposable Diapers
Customer Reviews: 4.0 4.0 out of 5 stars (2,317) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
GOOD FOR BABIES: Super soft and comfy, our diapers are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby’s bottom, our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates.
PERFECT FOR NEWBORNS: Our diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. They also feature a handy color-changing wetness indicator, so you know when it’s time for a diaper change!
GOOD FOR THE PLANET: Pura’s diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers.
TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.
USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.
8 reviews for Pura Hypoallergenic Diapers, Size 1 (4-11lbs), Newborn, Totally Chlorine Free, Wetness Indicator, Suitable for Sensitive Skin, Soft Organic Cotton Comfort, Overnight, 3 Packs of 32 (96 Baby Diapers)
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$31.66

Emily Terrell –
Cleanest, Affordable & Accessible Diaper on the Market
As a parent of 5+ years, we have tried many diapers. From the standard Pampers when we first became parents, to trying many different non toxic options once we realized the importance of knowing what we put in and on our bodies. Pura has been by far the BEST diaper we’ve ever used. They are TCF (totally chlorine free), soft to the touch, hold a lot of liquid, our babies have never experienced any rashes with them. We are now lifelong fans and will absolutely continue using them when the next baby comes along.
Taylor Severson –
Awesome TCF Diaper Option!
After Thrive Market changed its diaper formula we had to change our diaper brand and wasn’t sure where to go in terms of volume/price. We have been impressed by these TCF diapers! We love how soft the material is and seldomly deal with diaper leaks. It’s been great on our toddler’s skin with no issues.Pura is highly recommended!
Kristin A –
So soft, hold it all in & work amazing!
These are literally the best diapers.I’ve tried so many different types of diapers. I’ve tried the kinds you get in the grocery store, the ones you subscribe to through their website. I really prefer “clean” diapers but affordability is always an issue. I really don’t want to spend a ridiculous amount of money on something that my toddler and infant are just going to poop in. I know it goes on their butts and all that and I would love it to be clean, but ultimately sometimes they wear them for 10 minutes before they need a change. That said, Pura is clean, affordable and holds it all in. My daughter had so many blowouts in other brand diapers, she pees out of them, but not Pura. My sister even commented, “these are the MVP of diapers,” and they literally are. I wish they had the scrunch on the back, but otherwise they are perfect. They are so soft. We briefly switched to another type of diaper that was given to us for free with my daughter (she’s 5 months) and she immediately got a rash, but with pura we don’t have that issue. I love that they are TCF and when I change both my kids they are clean and dry and not wet like with some other diapers.I don’t think their sizing is totally accurate – I couldn’t uses these on my daughter as a newborn because the size one’s were huge, and now my daughter is 14lbs and the size 3s are way too big so we’re using the size 2s.The velcro holds, they are easy to put on and off. They keep skin clean and dry and they are sooooo soft! The softest diapers I’ve used. I can’t recommend these enough.
Amazon Customer –
Save your money
Oh Pura diapers. I wanted to love you. Chemical free, good for baby, all the crunchy mom gold stars. But let me save you some money and some dignity. These diapers have the weakest fastener tabs known to the universe. Not the whole tab, not the sticky part, the exact spot where the tab meets the diaper itself. That junction is held together by hopes, dreams, and lies.If your child is calm, gentle, and treats their diaper with respect, congratulations, you probably also own white furniture. But if your kid is even slightly feral, and by slightly I mean a full blown stunt woman who believes gravity is optional, these are NOT the diapers for you.You’ll be minding your own business, fully confident your kid should be good for another two hours-ish, when suddenly you’re out in public with your child lookin like Baggin’ Saggin’ Berry because one tab has absolutely given up the ghost. In a dry or just wet situation, annoying but survivable. But buddy, the first time your kid evacuates their bowels in public and that tab fails, there is no discreet recovery. None. You’re just standing there reevaluating every life choice that led you to organic diapers and public outings.AND LET’S TALK SIZING. Size up. Actually, size up again. Because one size up is like trying to diaper an elephant with a table napkin. Two sizes up might give you a fighting chance, but even then you’re living on the edge. These diapers run so small it feels personal, like they were designed for imaginary babies who don’t move, breathe, or eat real food.So yes, they’re clean, they’re green, they’re good for baby. But if you value structural integrity, public dignity, and not having to speed walk to the nearest bathroom holding a diaper together with pure panic, maybe keep shopping. E for effort on intentions, zero stars for staying attached to the baby.
M & E –
Great diapers UNTIL size 6!
The diapers are super soft and very absorbent. We never woke up to a leak and only had blow outs when it was time to size up. We love Parasol and Kudos, and these are very comparable, and much cheaper. My son, is now in size 6, and the cotton fuzz sticks to his genitals every time we change him, this never happened with any other size. I ordered another pack and it happened again. We’re switching back to Parasol and Kudos now. I still highly recommend these based on them being chemical free, and causing zero diaper rashes. I just cannot recommend them if you’re using size 6.
Amazon customer –
Softest diapers, clean ingredients and holds a full sleeps worth of waste. I can’t do 80c/diaper when changing 10 times a day tho. I wish I could, but that’s $8/day!! That’s thousands in diapers over the course of diapering stage. I always wonder why cloth diapering ads inflate the cost of disposables so high.. I suppose this is where they were getting their numbers. Kirkland diapers are 18c/diaper. I want a cleaner brand and will pay more for the luxury, but an extra 60c per diaper is too much sadly. If you can afford it- get these, they are really fantastic.
Emily –
The yellow pee indicator isnt reliable, depending where the pee sits in the diaper, the quantity of pee or if it is a mixed diaper ot doesn’t turn blue. More often than not i am looking inside the diaper for indications of pee. The diaper is on bigger size for 6lb baby but a better fit than the “newborn” size. However, super happy it is better made with cleaner ingredients so will keep using until baby outgrown.
Tina v. –
Very soft, good fit. Expensive but worth it!